CFA Institute Brand Center

Updated 25 April, 2018

This website provides the following:

Brand Fundamentals

This section provides an overview of the foundational elements on which our brand identity system is built and what our brand is meant to communicate.

Content and Messaging

This is a resource for anyone communicating with our core stakeholders. Here you will find messaging and positioning for our core programs and sevices.

Logos and Visuals

This section includes the visual components of our brand identity system and examples of how the system comes together across sample applications.

Asset Library

A searchable library of pre-approved, on-brand collateral (print, digital, and environmental), presentations, photography, and illustration. Please note that the template, master, or 'Alpha' version should be represented in the Asset Library, but all derivative or 'Beta' versions should be excluded.

Tools & Downloads

Brand and messaging assets available for download, such as fonts and color palettes or product positioning and sample messaging.


Get help with the CFA Institute brand identity system or request logo artwork and other brand assets.

Go to CFA Brand Center (login required)